Explaining research can descend into needless jargon that makes your eyes glaze over. We helped User Insight create content that potential clients understand and, more importantly, find compelling. In the process, we collaborated not only with User Insight but also the agency Twelve Horses.

What We Did

• Content strategy, including persuasive content
• Writing

What User Insight Thought

"The site design was a great collaborative effort between User Insight, Twelve Horses, and threebrick. Our user experience team gathered feedback from our customers that completely changed the way we approached the redesign effort. Twelve Horses was instrumental in creating a new logo and look and feel to the site. And threebrick established the correct direction and tone for our content. threebrick made sure we eliminated User Insight jargon as much as possible.  They also put together a series of stories that better define our company's solution offerings and competitive advantages. All in all, the effort was a great example of what can happen when you combine the expertise and talent from multiple companies to address the needs of end users."

Kevin O'Connor, Vice President of Client Services, User Insight